When we promote the ETH Entrepreneur Club during events, we often get the question 'I have got an idea I'd like to work on. What should I do?' We all have, at one point or another, an idea that arouses our interest long enough to make us want to dig a little deeper into it. However, when we finally decide to give this idea a chance to flourish, we are faced with the first obstacle: where should I start? who should I talk to and how can I get advice? Where do I find initial funding? What about a workspace? Finding customers that are ready to invest in your product is crucial when one owns a startup. So often, it is quite useful to first identify a problem that needs to be solved before working on a product to offer. You might find a need that no one had ever singled out before and find a crafty and unique way to answer that need. Or maybe a decent amount of people is facing issues with what is currently available, and they just need to be offered something better.
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